Shaoxing textile industry crisis, rise and development of independent innovation
"Bin Xin Textiles" China Textile City is a trading company with 25 professional designers of the original design room, every day since the launch this fall, 10 fabric patterns, new exports, rose 10%.
Similarly, the textile trading company, "National Textile thus" independently developed a variety of new fabrics by the Provincial Science and Technology Department as "scientific research", in particular the flagship product, "Fantasy embroidery" to attract Paris, France, Italy and other fashion capital of Milan, the high end customer frequently orders.
In 3626, China Textile City, the existing textile trading company, as this innovation is the soul of the trading companies accounted for 80%. Trading company committed to innovative products, subversion, singled past product innovation by the manufacturers flag the "traditional model", a cluster base in Shaoxing textile products innovations.
This reporter learned that the national textile industry in general felt that the international financial crisis "cold rolling", a substantial decline in exports this year, the textile industry in Shaoxing County, preached an entirely different story: from January to October, China Textile City, exports continued to rise The market area exports 1.01 billion U.S. dollars, up 10.68%; International Trade Exports 268 million U.S. dollars, up 21.54 percent.
"Textile exports buck the trend growth of the city, trading companies contributed to the trading company's outstanding performance, thanks to product innovation and drive market innovation, while promoting the production of innovative enterprises, promote industrial restructuring and upgrading." China Textile Urban Management Committee Director Zhouru Sheng says.
In the past, most textile trading companies play the "middleman" role, "buy it to sell" a premium. After the outbreak of the financial crisis, many international buyers across the middleman, go directly to the manufacturer to find affordable products. As a result, trading companies were "Forced", rose seeking a way out, setting up their own R & D center, recruiting professional designers, through the absorption of digestion, independent innovation, has "no I have, I have excellent" high-quality products, training own brands.
As the most direct contact with the market, most business groups to understand the market, trade relations with manufacturers no longer just partners, but evolved into a new community of interests. Like Deamer Textile Co., Ltd., recently invited world-renowned chemical companies engineer, to the Orient Huaqiang Textile Dyeing joint venture company, together with technical fabric innovation and research staff, developed a modified memory wire, metal wire, and new products such as bamboo fiber fabric . A new product to market, "Deamer," attracted more than 1,000 million dollars U.S. and Europe orders, and "Oriental Huaqiang" The printing business has "gone up."
It is worth mentioning that in recent fabric at the China International Design Competition, the county finalists Fabrics China 2010/2011 autumn and winter of 37 fabrics, there are 29 textile trading company independent research and development.
Similarly, the textile trading company, "National Textile thus" independently developed a variety of new fabrics by the Provincial Science and Technology Department as "scientific research", in particular the flagship product, "Fantasy embroidery" to attract Paris, France, Italy and other fashion capital of Milan, the high end customer frequently orders.
In 3626, China Textile City, the existing textile trading company, as this innovation is the soul of the trading companies accounted for 80%. Trading company committed to innovative products, subversion, singled past product innovation by the manufacturers flag the "traditional model", a cluster base in Shaoxing textile products innovations.
This reporter learned that the national textile industry in general felt that the international financial crisis "cold rolling", a substantial decline in exports this year, the textile industry in Shaoxing County, preached an entirely different story: from January to October, China Textile City, exports continued to rise The market area exports 1.01 billion U.S. dollars, up 10.68%; International Trade Exports 268 million U.S. dollars, up 21.54 percent.
"Textile exports buck the trend growth of the city, trading companies contributed to the trading company's outstanding performance, thanks to product innovation and drive market innovation, while promoting the production of innovative enterprises, promote industrial restructuring and upgrading." China Textile Urban Management Committee Director Zhouru Sheng says.
In the past, most textile trading companies play the "middleman" role, "buy it to sell" a premium. After the outbreak of the financial crisis, many international buyers across the middleman, go directly to the manufacturer to find affordable products. As a result, trading companies were "Forced", rose seeking a way out, setting up their own R & D center, recruiting professional designers, through the absorption of digestion, independent innovation, has "no I have, I have excellent" high-quality products, training own brands.
As the most direct contact with the market, most business groups to understand the market, trade relations with manufacturers no longer just partners, but evolved into a new community of interests. Like Deamer Textile Co., Ltd., recently invited world-renowned chemical companies engineer, to the Orient Huaqiang Textile Dyeing joint venture company, together with technical fabric innovation and research staff, developed a modified memory wire, metal wire, and new products such as bamboo fiber fabric . A new product to market, "Deamer," attracted more than 1,000 million dollars U.S. and Europe orders, and "Oriental Huaqiang" The printing business has "gone up."
It is worth mentioning that in recent fabric at the China International Design Competition, the county finalists Fabrics China 2010/2011 autumn and winter of 37 fabrics, there are 29 textile trading company independent research and development.
Author: vuvu